1. No where in scripture do you find anyone preaching the love of God to the perishing.  The call is always repentance (turning back to God – following Jesus)!  Some preach an intense, hateful message because they have that inside of them to the perishing.  Some, though, are overcome by the love of God for the perishing and try to articulate those emotions into the message.  Reality is we are called to a confrontational message but the presentation tainted with the love and emotions of God.  We cannot preach ‘Jesus loves you’ to perishing, unbelieving people.  We must preach the demonstration of love (Jesus, His full life, story, and future Kingdom) to move them to a place of  the experience of God’s love.  There is a difference.  We, as the beloved, experience the love of God.  Yet they haven’t and cannot fathom such until they realize the demonstration of His love towards them and act upon it.

2.  The Gospel is not a mystical, spiritual thing.  It’s a real life, in real time and space reality.  It’s the story of Jesus with emphasis on His coming and His Kingdom.  We are calling them into following Him, looking forward to and preparing for His literal Kingdom-Nation on this earth.  We must preach the excellencies, characteristics of Jesus.  It’s important to take note that the books we have, that which we call the Gospels, were most likely what the apostle preached.  The narrative of Jesus.  It’s the story of Him!  It’s Him to a perishing world.  One of my friends, who used to be an atheist and had never heard the Gospel until He was in college, will tell anyone what to preach.  Don’t use gimmicks, tactics, strategies, etc.  Preach the person, the man – Jesus!  We are not peddlers of a story!  We are not selling a product.  Jesus.  Yes or no!

3.  Jesus never argued the existence of God.  He revealed God.  Jesus is the fullness of God, bodily.  The very image, character, emotions, movements, temperament, passion, etc. of God.  He is God.  He is the image all of creation has been trying to make to satisfy themselves about God.  He reveals Himself, God, to all.

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